What Is Opinium?
Opinium is a UK-based and Northern Ireland-only market research panel, founded in 2007. The company operates under Opinium Research LLP, with offices in London and New York, and works with top brands like Vodafone, Unilever, Santander, and Amnesty International In addition to traditional surveys, Opinium occasionally offers pop-up communities and focus groups, shaping public decisions and influencing policy 2. Who Can Join?
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Eligibility: UK & Northern Ireland residents aged 18+, with valid UK address .
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Registration: Sign up on their Panellist Portal, complete a short profile survey, and verify your email Profile Importance: Detailed demographics help match you to surveys—complete it fully to boost invitations .
3. How to Earn on Opinium
A. Surveys & Research Studies
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Typically, each survey pays around £0.50 and takes ~5 minutes
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Occasionally, you'll receive higher-paying or multi-day studies, which can yield more
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Participation may include focus groups or "pop-up communities," sometimes offering £30-worth of Amazon vouchers .
B. Referral Program
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Refer friends by entering their email in the portal; earn £0.50 per completed signup .
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No mass-share link—referrals must be individual.
4. Rewards, Withdrawals & Timing
A. Threshold & Options
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Minimum withdrawal is £25 (2,500 points)
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You’ll get an email or portal notification once the threshold is reached to redeem via bank transfer, cheque, Amazon voucher, or even a charitable donation
B. Payout Process
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Rewards are credited to your Opinium account within 24 hours of survey completion
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After claiming, payment typically takes 15–20 days, though delays up to 28 days can occur
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Cheques may take longer; voucher redemptions are often processed faster
5. Real User Feedback
A. Positives
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Users frequently reach £25 multiple times a year—with one reporting cashing out five times between April 2020 and November 2021 (£125 total) .
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Surveys arrive consistently—approximately every couple of days
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Withdrawal via bank and vouchers is smooth for many .
B. Negatives
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Some users on forums report account closures close to payout or loss of invite access .
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Reports of payout delays or support being unresponsive, especially in December, Janrocation .
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Thread mentions of missing direct bank transfer option or issues linking details
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One post calls it "scammy" for not redirecting properly—but other evidence still supports payouts .
6. Pros & Cons Summary
✅ Pros | ⚠️ Cons |
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Fair average pay (~£0.50/survey) | High minimum threshold (£25) can take weeks to reach |
Regular survey invitations | Low invite volume (~4/month) for some users |
Flexible payout options (bank, voucher, cheque) | Reported account closures and support delays |
Option to join special studies for higher rewards | Must be UK resident only |
Transparent 24hr credit time | No mobile app, though site is mobile-optimized |
7. Getting the Most from Opinium
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Profile—you must complete demographics fully to get matched to more studies
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Check regularly—survey invites can fill up quickly; aim to respond promptly
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Focus on high-value studies—pop-up communities and focus groups offer bigger payouts
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Refer friends smartly—each referral nets a modest £0.50, and can help gradually
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Keep backup options—consider using alongside Swagbucks or Prolific to diversify earnings
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Act when threshold hits—redeem as soon as you hit £25 to avoid inactivity account risks and withdrawal delays
8. What You Can Expect to Earn
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Quick estimate: If you get ~15 surveys a quarter (~5/month), at £0.50 each, you're looking at ~£7.50/month.
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Occasional boosts: Focus groups or special studies add another £10–£30 irregularly .
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Referral extras: £0.50 per friend—referring 10 friends earns an extra £5.
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Total realistic haul: £50–£150 per year, depending on survey frequency and referrals.
One user from a survey haul report earned £13.25 from Opinium in February alone, similar to other mid-range panels
9. How Opinium Compares
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Vs. Prolific: Lower pay (£0.50 vs ~£6–£10/hr) but faster, shorter surveys—ideal for micro-earning .
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Vs. Swagbucks/OnePoll: More reliable payout options; fewer participation methods (no videos, offers)
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Vs. YouGov: Community-poll focused rather than social/political; lower-threshold but fewer survey invites
Final Verdict
Opinium is a legitimate, well-respected UK survey panel, especially for occasional earners who prefer short surveys and flexible payouts. With consistent participation, you can realistically earn £50–£150/year, with occasional boosts from special studies and referrals.
Best for:
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UK-based users seeking a low-effort side income.
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Those who prefer short, quick surveys.
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People who want flexible payout options.
Keep in mind:
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It’s not a high-income opportunity.
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Keep your profile updated, follow invites quickly, and be aware of occasional payout or account issues.
Want It Expanded to 5,000 Words?
I can build out any of the following sections to make it super comprehensive:
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A monthly earnings diary with real-time examples.
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Advanced referral strategies and social tips.
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Deep UX exploration with screenshots and detailed how-to steps.
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Full platform comparisons with earnings modeling.
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Step-by-step guide to identifying rare high-paying studies.
Just say what interests you most to expand!
🔗 Start with Opinium here: https://www.opinium.com
Looking forward to writing more on whichever area you'd like to explore further!
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